What are Loot Boxes?
A loot box is like an in-game lottery ticket: for a fee, involving real money, a player can purchase an assortment of items that promise to enhance the game experience.
Publishers and developers use loot boxes to improve the profitability of games that are free to play or that are paid for as an initial purchase. However, the game can’t be fully enjoyed unless the player pays for in-app boosts. Many gamers equate these loot boxes to gambling as they encourage multiple purchases to gain the award the gamer is seeking.