Social Media is Designed to be Addictive
Social Media sites such as Facebook and Instagram are unavoidable in today’s world. Teens all over the world are spending 5+ hours a day online, from tweeting to instagramming, to commenting on pictures and sending Snapchats; it’s non stop. But why do we spend so much time on Social Media? Why do we seem to get “FOMO” (fear of missing out) when offline? We are addicted to Social Media because our favourite platforms are purposely making it an addictive experience. But how and why do Social Media sites make it so addictive?
Why are these platforms designed to be so addictive? Well, companies such as Facebook and Twitter give you a free experience, and you never pay a dime to use the site. However, these platforms need to make money, so resort to advertising for income. In order for these companies to make money from advertisements, they need the user to be exposed to as much advertisements as possible. So, how do these sites do this? They make their platforms as addictive as possible to increase the amount of time users spend on the site, which increases their revenue.
So, how exactly do Social Media sites keep you hooked? They use various techniques to increase the amount of time you’re spending online.